BRAND POSITIONING

I love brands…. obsessed with them, actually. There’s nothing I love more than seeing all the visual, written and intangible elements of a brand come together to communicate a cohesive and compelling proposition.

Successful brands aren’t just built with a cool logo, fancy fonts and a consistent colour palette - although I definitely have a lot of fun playing in this space!

To truly drive brand awareness and elevate your image and reputation in the market, you need to clearly articulate to your customers what sets your brand apart from the rest.

Having a strong brand positioning strategy in place is fundamental in shaping, informing and inspiring every aspect of your company’s communication strategy - both internal and external.

HOW I CAN HELP

Whether you’re launching a new business or wanting to refresh an existing one, I can help you develop a clear understanding of your brand’s vision, its unique personality and the core values that underpin how your business operates.

I will work with you (and your team) to develop a brand positioning framework that outlines very clearly all the elements that you want associated with your brand, reputation and experience. This is invaluable for ensuring your brand image and distinct personality is consistently reflected in every piece of communication that you execute.

During my 20-year career in marketing and communications, I’ve worked on branding initiatives for major international firms, as well as large Australian companies, small businesses, and start-ups. Everything from rolling out new global brand positioning into local markets, to refreshing existing company branding, right through to building a brand image and strategy from the ground up.

If you’re looking for an experienced and passionate brand practitioner, you’ve come to the right place. Drop me a line, I’d love to chat.

 

SERVICES OFFERED

  • visible brand elements icon black and white

    IMAGE AND IDENTITY

    Review of the visible elements of your brand - logo, tagline, colours, marketing material

  • brand vision binoculars icon black and white

    VISION

    Understand your brand’s purpose and what it is you are striving to achieve

  • brand values icon black and white

    VALUES

    Develop a clear set of principles that will drive your business and shape your company’s culture

  • brand voice icon black and white

    VOICE

    Define how you want your brand to be perceived by your customers

 

WHY YOU NEED BRAND POSITIONING

  • Why should your customer buy from you and not your competition?

  • What makes your business different?

  • Are you clearly communicating the key attributes that make you unique?

Brand positioning aims to answer the above questions by building a compelling message around your specific expertise, helping you to effectively target the audience who is looking for your product or service. It becomes the driving force that informs all your marketing and communication initiatives, and it provides clear direction to your team on why your business exists and exactly what it is striving to achieve.

"Branding is what people say about you when you're not in the room." Jefferey Bezos

Brand positioning also brings together all the elements that make up your brand - there is more to this than you may think!

 

BRINGING TOGETHER YOUR BRAND ESSENTIALS

VISUAL

- Logo

- Fonts

- Colours

- Marketing material

- Imagery and photography

MESSAGING

- Tagline

- Vision and values

- Tone of voice

- Advertising

- Web, digital and social content

INTANGIBLE

- Personality

- Perception

- Experience

- Culture

- Consistency

GET IN TOUCH TO FIND OUT MORE