8 REASONS WHY CONTENT MARKETING IS CRITICAL FOR YOUR BUSINESS
Think about your own behaviour when it comes to buying something new. If you’re like me, the first step in buying anything starts with a little background research using Google - especially if it’s for a high-involvement purchase. Before committing, you want to know whether the product or service will be the solution to a problem that you have, and you want to know that the business you’re considering buying it from is the real deal – credible, reputable, reliable, trustworthy, and good at what they do.
This is where content marketing comes in. To increase the awareness of your brand and boost the chances of your product or service being included as part of the consideration set of your target customers, your business must be visible and easily found online.
Giving your customers or audience access to great quality content online, will not only drive them to your site, it also helps your organic search position and ranking in Google - a very important factor given that most online reasearch starts here.
So, if you’ve been asking yourself whether content marketing is important for your business, here are eight reasons to drive home why the answer is is a resounding YES!
It can be structured to directly answer your audience’s most common search queries. Understanding the keywords and phrases to be included in your content is part of an effective SEO (Search Engine Optimisation) strategy which is a critical component of successful content marketing.
It is a gentler way to sell. Giving your potential customers valuable and informative content, naturally guides them through the consideration and decision stages of purchasing - getting you closer to landing the sale.
It demonstrates your company’s expertise to your target customers, provides information on how you can solve their issue/s, and why they should pick you over your competition.
It increases traffic to your website. You can build brand awareness among your target audience that, previously, may not have even known you existed.
It helps to get you into bed with Google when it comes to ranking and organic search position. Google favours websites that look like they are experts in their field, while also being authoritative and trustworthy. You need a website with regularly refreshed, great quality content to do this.
It improves your chances of getting backlinks (links to your site from other websites) which increases your site’s ranking on Google.
It can feed multiple platforms and channels. For example, key elements of one blog on your website can be chunked into social media posts, it can be turned into an engaging infographic, it can form the basis of a video script to share on your YouTube channel, or it can be turned into a press release or editorial piece to share with the media.
It is shareable, which generates more views and drives brand awareness, while also further positioning you as an expert in your field.
Find out how I can support you with an effective and successful content marketing plan.
