8 REASONS WHY CONTENT MARKETING IS CRITICAL FOR YOUR BUSINESS
For most people, the buyer journey begins with a Google search. To increase the awareness of your brand and boost the chances of your product or service being included as part of the consideration set of your target customers, your business must be visible and easily found online. This is where content marketing comes in.
WHY CONSISTENCY IS THE BEATING HEART OF AN ICONIC BRAND
In my discussions with clients about branding, messaging and content - consistency is the word that I tend to repeat over and over again. Iconic brands are those that are intrinsically etched into your heart and mind and have their own distinct look, personality and attitude. These brands stick because their core elements are consistently reflected in every piece of communication they execute.